Haus developed a website to support Rob Dyrdek’s evolution from television personality to serious venture capitalist. Centered on the do-or-dier ethos of his firm, the site balances credibility with the energetic spirit that made him famous. To bridge these identities, Haus opened the experience with a video compilation of Dyrdek’s most outrageous stunts and layered in eye-catching animation for momentum and flair. The result is a digital presence that acknowledges his thrill-seeking legacy while positioning him as a focused investor and company builder.
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.