Haus designed and built “Seize The Awkward,” a youth-focused site for Ad Council that encourages conversations about mental health. Responding to suicide being the second leading cause of death among young adults, the experience adopts an intentionally awkward, slightly humorous tone to reduce fear and stigma. Haus integrated short-form video, illustrated gifs that highlight warning signs, and firsthand stories from influencers to speak in a language teens recognize and share. The site was engineered mobile-first and optimized for speed, retaining immersive animation and video on phones without sacrificing performance. The result is a platform teens can use and pass along to friends they care about.
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.