Haus created an HTML5 browser game to promote Banana Boat’s Triple Defense for Men, commissioned by JWT. Players race the clock to cover a hairy stomach or a bald head with sunscreen before it burns. The experience blends canvas-based interaction with humorous sound design powered by the Web Audio API, providing responsive visuals, adaptive audio, and instant VO feedback that gauges progress against remaining time. The mechanic is simple—losers burn, winners earn a hotter bod and more sun—yet polished interactions and sensory cues keep users immersed and engaged across levels. The result is a playful, fast-paced digital activation that showcases the product benefits while rewarding skillful, timely coverage.
The Brand Identity interviews multidisciplinary designer Paul Bille about his practice exploring digital infrastructures, community-led design, and collaborations with artists and cultural institutions. Based in New York, Bille discusses projects such as Operation Earnest Voice and 192168285.xyz, his partnership with Lukas Engelhardt, and his role as Creative Director at telos.haus. The conversation delves into his tools, material experiments, and reflections on digital culture and design systems.
SUPERHAUS created a fiery and playful brand identity for LULU, a new Pan-Asian restaurant in Bondi Beach and sister to Sydney’s Raw Bar. The identity draws on Japanese and beachside influences, using GT Maru typefaces and a bold, symmetrical wordmark to convey warmth and rhythm. The project balances cultural references with a vibrant visual system across print, signage, and digital applications.