Gruhl

It's Nice That · Mar 24, 2025

Studio Gruhl created a raw, adaptable brand identity for Spellbound, a new female-led techno label founded by DJ Shaleen in Berlin. Drawing inspiration from the city’s 1990s techno scene, the studio developed a modular system combining a grid, logomark, and 3D assets with textures and scanned posters. The identity balances nostalgia with flexibility, allowing the brand to evolve alongside its music and collaborators.

BP&O · Mar 18, 2025

BP&O features Studio Gruhl’s new brand identity for Berlin-based techno label Spellbound, founded by DJ and producer Shaleen. The identity draws from Berlin’s underground club culture and 1990s DIY aesthetics, combining a modular grid system with over 50 graphic elements, 3D textures, and open-source typography. The result is a dynamic, evolving visual system that balances digital precision with tactile, analogue influences.

The Brand Identity · Feb 20, 2025

Studio Gruhl developed a flexible, collage-based identity for the Berlin techno label Spellbound, led by DJ Shaleen. Drawing inspiration from 1990s Berlin club culture, the system combines 2D and 3D elements, scanned textures, and open-source typefaces to create an adaptable visual framework. The identity is designed to evolve over time, encouraging collaboration and reinterpretation by other artists.

The Brand Identity · Oct 14, 2024 · Interview

Studio Gruhl, led by founder Malte Gruhl, has unveiled a new identity and website that reflect its focus on digital-first branding. The rebrand, guided by the studio’s manifesto ‘Dream More,’ emphasizes motion, interactivity, and AI-generated content over traditional print applications. In the interview, Gruhl discusses the studio’s evolution, collaborative approach, and vision for agile, adaptive brands built for the digital age.

BP&O · Sep 17, 2024

BP&O’s Emily Gosling reviews Studio Gruhl’s evolving brand identity for electronic music label House of Reptile. The Berlin-based studio developed a dynamic system where each record release introduces new logos, icons, and colors while maintaining a cohesive attitude. The project embraces motion, earthy tones, and glitchy custom typography inspired by subcultural and cryptic visual references.

The Brand Identity · Jul 31, 2023

Studio Gruhl developed a new digital-first brand identity and website for REDSOFA, a recruitment company expanding into creative content and partnerships. The rebrand uses TWK Lausanne as its core typeface and features vibrant 3D illustrations to express the brand’s multifaceted nature. The flexible, modular system supports REDSOFA’s evolution while maintaining a cohesive visual language.