Gruhl

Cases

• Colorsxstudios
• E-commerce Experience For Colorsxstudios
• Aesthetic, Contemporary, Dynamic, Emotive, Immersive, Modular

• Highsnobiety
• Digital Experience Design For Highsnobiety
• Bespoke, Editorial, Immersive, Interactive, Luxury, Youthful

• House Of Reptile
• Modular Brand Identity For Electronic Music Label House Of Reptile
• Dark, Dynamic, Experimental, Futuristic, Modular, Mysterious

• Moss Objects
• Visual Identity And Art Direction For Contemporary Lighting Brand Moss Objects
• Elegant, Handcrafted, Luminous, Minimalist, Modern, Refined

• Outreach.space
• Interactive Web Narrative For Outreach.space
• Cinematic, Cosmic, Futuristic, Immersive, Interactive, Narrative

• Performula
• Brand Identity And Design System For Health-tech Startup Performula
• 3d, Ai-generated, Clinical, Elegant, Futuristic, Modular

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News & interviews

• Studio Gruhl on positioning a lighting brand between craft and precision

  The Brand Identity · Mar 10, 2026

  Studio Gruhl developed a new brand identity for German lighting company MOSS Objects, balancing technical precision with handcrafted warmth. The identity, described as 'Technical Poise,' features a custom logomark, modular typographic system using Hellix, and a material-inspired colour palette. The project extends into digital and photographic art direction, emphasizing the brand’s modular and sculptural qualities.

  Studio GruhlMOSS Objectsbranding
• Studio Gruhl Crafts Cross-Cultural Visual Worlds

  Creative Boom · Jul 30, 2025

  Creative Boom profiles Berlin-based Studio Gruhl and its founder Malte Gruhl, exploring how the studio blends cross-cultural influences, craft, and strategic thinking to create emotionally resonant design work. The article highlights the studio’s boutique approach, its focus on collaboration and cultural context, and its resistance to trend-chasing in favor of meaningful, system-driven creativity.

  Studio Gruhltechno labellifestyle media brandbranding
• Studio Gruhl Blends Jewelry Aesthetics with Swiss Precision in Performula Rebrand

  The Brand Identity · Jul 10, 2025

  Studio Gruhl has unveiled a futuristic rebrand for German health-tech start-up Performula, merging Swiss design precision with jewellery-inspired 3D visuals. The identity system balances scientific clarity and premium aesthetics through a Swiss-grid framework, AI-driven imagery, and metallic textures. The project reflects a sophisticated intersection of technology, health, and luxury design.

  Studio GruhlPerformulabranding
• Studio Gruhl Revives 90s Berlin Techno for Spellbound Identity

  It's Nice That · Mar 24, 2025

  Studio Gruhl created a raw, adaptable brand identity for Spellbound, a new female-led techno label founded by DJ Shaleen in Berlin. Drawing inspiration from the city’s 1990s techno scene, the studio developed a modular system combining a grid, logomark, and 3D assets with textures and scanned posters. The identity balances nostalgia with flexibility, allowing the brand to evolve alongside its music and collaborators.

  Studio GruhlSpellboundbranding
• New Logo & Branding for Spellbound by Studio Gruhl

  BP&O · Mar 18, 2025

  BP&O features Studio Gruhl’s new brand identity for Berlin-based techno label Spellbound, founded by DJ and producer Shaleen. The identity draws from Berlin’s underground club culture and 1990s DIY aesthetics, combining a modular grid system with over 50 graphic elements, 3D textures, and open-source typography. The result is a dynamic, evolving visual system that balances digital precision with tactile, analogue influences.

  Studio GruhlSpellboundbranding
• Studio Gruhl Designs Evolving Identity for Spellbound Techno Label

  The Brand Identity · Feb 20, 2025

  Studio Gruhl developed a flexible, collage-based identity for the Berlin techno label Spellbound, led by DJ Shaleen. Drawing inspiration from 1990s Berlin club culture, the system combines 2D and 3D elements, scanned textures, and open-source typefaces to create an adaptable visual framework. The identity is designed to evolve over time, encouraging collaboration and reinterpretation by other artists.

  Studio GruhlSpellboundbranding
• Studio Gruhl unveils new identity for digital-first branding

  The Brand Identity · Oct 14, 2024 · Interview

  Studio Gruhl, led by founder Malte Gruhl, has unveiled a new identity and website that reflect its focus on digital-first branding. The rebrand, guided by the studio’s manifesto ‘Dream More,’ emphasizes motion, interactivity, and AI-generated content over traditional print applications. In the interview, Gruhl discusses the studio’s evolution, collaborative approach, and vision for agile, adaptive brands built for the digital age.

  Studio GruhlSid Lee New YorkUnnamed record labelUnnamed music platformbranding
• Logo & Branding for House of Reptile by Studio Gruhl

  BP&O · Sep 17, 2024

  BP&O’s Emily Gosling reviews Studio Gruhl’s evolving brand identity for electronic music label House of Reptile. The Berlin-based studio developed a dynamic system where each record release introduces new logos, icons, and colors while maintaining a cohesive attitude. The project embraces motion, earthy tones, and glitchy custom typography inspired by subcultural and cryptic visual references.

  Studio GruhlR/GAHouse of Reptilebranding

Clients