Joma Frenzel
Designer
In their own words
Our goal wasn’t to replicate scientific photography, but rather to draw inspiration from its aesthetics and translate that into representations that reflect the effects of each ingredient.
Articles & interviews
- Studio Gruhl Blends Jewelry Aesthetics with Swiss Precision in Performula Rebrand
Studio Gruhl has unveiled a futuristic rebrand for German health-tech start-up Performula, merging Swiss design precision with jewellery-inspired 3D visuals. The identity system balances scientific clarity and premium aesthetics through a Swiss-grid framework, AI-driven imagery, and metallic textures. The project reflects a sophisticated intersection of technology, health, and luxury design.
- Studio Gruhl Designs Evolving Identity for Spellbound Techno Label
Studio Gruhl developed a flexible, collage-based identity for the Berlin techno label Spellbound, led by DJ Shaleen. Drawing inspiration from 1990s Berlin club culture, the system combines 2D and 3D elements, scanned textures, and open-source typefaces to create an adaptable visual framework. The identity is designed to evolve over time, encouraging collaboration and reinterpretation by other artists.