Studio Gruhl has rebranded Stockholm-based robotics software company Rerun with an identity that balances toughness and humanity. The new design draws inspiration from workshop materials and the tactile process of making, featuring a bolt-inspired wordmark, fluid gradients, and a dual color palette reflecting both technical precision and creative experimentation. The rebrand positions Rerun as both analytical and approachable within the robotics industry.
BP&O features Studio Gruhl’s rebrand for robotics data platform Rerun, which visualizes how robots see through vibrant, humanized design. The Berlin-based studio replaced cold tech aesthetics with warm, psychedelic gradients and precise typography to reframe the robotics category. The identity combines Basis Grotesque and JetBrains Mono with a bolt-inspired wordmark and motion-led system that celebrates creativity and craft in technology.
