Studio: Cru

Client: flatexDEGIRO Bank AG

Work: Brand Identity

Industry: Finance

International Rebranding For Online Broker Flatex

CRU developed a refreshed brand identity and go-to-market strategy for Flatex, Germany’s largest online broker. The new design leverages the ‘×’ symbol as a distinctive visual motif, creating a trustworthy and modern identity that resonates with both experienced traders and casual investors.