Cru
CRU is an independent brand consultancy based in Berlin and Munich, specializing in building extraordinary brands for forward-thinking companies. Led by a multidisciplinary team of strategists, designers, and storytellers, CRU integrates strategy, story, design, and experience to create impactful brand identities and experiences. Their expertise spans brand strategy, visual identity, and digital brand experience, with a focus on clarity, creativity, and measurable business impact. Notable collaborations include Merantix AG, Valuecase, and G2K Group. True to its name, CRU stands for exceptional quality and a commitment to crafting brands that stand apart.
Cases
- Allsides
- Brand Relaunch And Website For An Industrial Ai 3d‑scanning Company
- Bb&v Handwerkerverbund Gmbh
- Rebranding For A Sustainable Geothermal Energy Provider
- Bb&v Handwerkerverbund Gmbh
- Brand Identity For A Geothermal Energy Provider
- Begros Gmbh
- Rebranding And Website Redesign For Premium Furniture Brand Mondo
- Covision Media
- Brand Relaunch And Website For An Ai‑assisted 3d Scanning Company
- Flatex
- Brand Identity And Website Design For A Trusted Online Broker
Clients
Tech Stack
Technologies detected on Cru's website.
Webflowplatform
Cloudflarehosting
AWShosting
Google Analytics 4analytics
Simple Analyticsanalytics
jQueryother

