Bureau Borsche

The Brand Identity · Nov 2, 2020

The article highlights Bureau Borsche’s rebrand for global fashion platform FARFETCH, emphasizing a minimalist and confident visual identity. The new system centers on a bespoke sans serif typeface, FARFETCH Basis, developed with Colophon Foundry, complemented by Nimbus Roman and a new monogram called the FARFETCH Fuse. The identity balances editorial sophistication with digital functionality, reflecting the brand’s global luxury positioning.

The Brand Identity · Oct 31, 2019

The Brand Identity reports on the 2019 relaunch of iconic British magazine The Face, redesigned and art directed by Munich-based Bureau Borsche. The studio created three custom typefaces and a bold visual identity that honors the magazine’s original cultural influence while updating it for a new generation. The reborn publication continues its legacy of provocative journalism and creative direction.

The Brand Identity · Jan 2, 2019

The article presents 'Egokollektiv,' a monograph dedicated to German designer and conceptual artist Peter Zizka. Designed by Ken Hegemann, the book features contributions from notable designers including Mirko Borsche, Eike König, Erik Kessels, and Stefan Sagmeister. The piece highlights the collaborative nature of the project and its minimalist black-and-white aesthetic.

BP&O · Sep 27, 2018

BP&O’s feature on Rimowa’s rebrand by Commission explores how the studio created a timeless and cohesive identity for the luxury luggage brand. The project includes a new monogram, wordmark by Bureau Borsche, and illustrations by Yu Nagaba, combining craftsmanship, modernity, and emotional storytelling. The identity extends across packaging, retail, and printed materials, emphasizing material quality and subtle luxury.

BP&O · Jan 25, 2018

BP&O reviews Commission’s rebrand for luxury luggage maker Rimowa, created in collaboration with Bureau Borsche. The new identity introduces a monogram, refined typography, and tactile materials that reflect Rimowa’s legacy of craftsmanship and modern utility. The project celebrates the brand’s 120th anniversary with a cohesive visual and material language across packaging and retail touchpoints.

The Brand Identity · Nov 2, 2017

The Brand Identity features Bureau Borsche’s new identity for Italian fashion retailer Slam Jam. The rebrand draws inspiration from the brand’s cultural roots in hip hop, skating, and nightlife, using a mix of serif and sans serif typography in a black, red, and white palette.