27b is a multidisciplinary design studio based in Amsterdam and New York, creating forward-thinking brand and digital experiences for the worlds of fashion, entertainment, and culture. Founded by partners Flavien Guilbaud, Baptiste Briel, Quentin Briel-Duchâtel, and Paul Bouisset, the studio blends design, technology, and storytelling to deliver full-service creative solutions from concept to execution. Recognized by Cannes Lions, The Webby Awards, The Lovies, Awwwards, and FWA, 27b has collaborated with brands such as Marché d'Intérêt Général and Kokoro Amsterdam, shaping distinctive identities and digital presences that define the new wave in commerce and culture.
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The Brand Identity interviews Manuel Steiner, founder of Berlin-based creative office 27BUCKS, as the studio marks its tenth anniversary. Steiner discusses the importance of cultural literacy in design, the evolution of his team, and the launch of their new insight platform 'For Future Reference.' The conversation explores how 27BUCKS balances strategy and creativity to build enduring brand architectures for clients like Apple, COLORS, and Mercedes-Benz.
The Brand Identity features 27b’s vibrant brand identity for Kokoro, a Japanese pop-up restaurant in Amsterdam. The design combines a playful hand-drawn wordmark, custom typography, and bold illustrations by Andrew Tseng to create a distinctive, character-filled visual world. Sustainability and reusability are reflected in the pink embossed menu sleeve and minimal, illustration-led merchandise.