Founder · Designer
Lately, there has been a noticeable shift in the way studios approach the crafting of case studies.
Storytelling is crucial, it allows for the viewer to understand the process on an emotional level.
The article, part of The Brand Identity’s 'The Finishing Line' series presented by Brandpad, features Studio Dumbar/DEPT® and Studio Nari discussing how to craft compelling design case studies. Through interviews with Caterina Bianchini, Liza Enebeis, and Christopher Noort, it explores storytelling, documentation, and the evolving role of case studies in showcasing creative process and studio identity. The discussion emphasizes narrative, curation, and consistency as key to effective presentation.
The interview with motion designer Connor Campbell explores his journey from graphic design to founding his London-based motion studio in 2019. He discusses his early experiences at It’s Nice That, his transition to freelancing, and his experimental approach to motion design. The piece highlights his collaborations, inspirations, and vision for the studio’s future.
The Brand Identity interviews French designer Margot Lévêque about her unconventional path from studying biology to becoming a leading independent type designer. She discusses her education, collaborations with studios like Pentagram, &Walsh, and Dinamo, and her self-initiated projects such as 'In House' and 'Our Type Design Guide for Beginners.' The conversation highlights her passion for serif typography, her creative process, and her philosophy on freelancing and self-driven work.