Used by mainstudio, A Friend Of Mine, The Collected Works, Parker, Embacy, Alter
Set for Castley McCrimmon, CXIP Labs, Great Wrap, Holcomb, Mala’a Tech, René Tosari
Cases set in TWK Lausanne, as credited by the studios in their own writeups.
A Friend of Mine developed a vibrant, playful rebrand for Great Wrap, an Australian company producing compostable cling wrap from food waste. The new identity repositions Great Wrap as both a sustainable and science-driven brand, featuring whimsical photography, custom illustrations, and a witty hand-drawn monogram. The project highlights the brand’s innovative product design and fun, approachable personality ahead of its U.S. launch.
Studio Nari has rebranded the long-running electronic music festival Field Day for its 15th anniversary. The new identity, built around the concept of a 'reactive future', introduces a modular and evolving system that reflects the festival’s dynamic nature. The design combines motion, 3D, and a bold yet balanced visual language inspired by electronic music and the festival’s natural setting.
New York-based designer Sam George has rebranded Portuguese furniture brand ZERODOIS™ to mark its 20th anniversary. The refreshed identity embraces a modular, minimalist approach inspired by the brand’s sofas, featuring the TWK Lausanne typeface and a refined visual system. The update celebrates craftsmanship and heritage while modernising the brand’s communication.
Elizabeth Goodspeed explores the complexities of credit in design through the case of Athletic Greens’ AG1 identity, originally rebranded by Creech and later evolved by The New Company. The article examines how subtle design updates can blur the line between a rebrand and a refresh, raising questions about authorship and recognition in the creative industry.
