A Friend of Mine developed a vibrant, playful rebrand for Great Wrap, an Australian company producing compostable cling wrap from food waste. The new identity repositions Great Wrap as both a sustainable and science-driven brand, featuring whimsical photography, custom illustrations, and a witty hand-drawn monogram. The project highlights the brand’s innovative product design and fun, approachable personality ahead of its U.S. launch.
BP&O reviews A Friend Of Mine’s rebrand for Australian compostable cling-wrap company Great Wrap, created for its North American launch. The new identity balances playful personality with scientific credibility through bold typography, character mascots, and vibrant color. While the review praises the creativity and humor, it notes a tension between the brand’s playful tone and its material science positioning.
