London-based studio OMSE designed a fictional Ibiza nightclub called Estrid’s Realm for Swedish body care brand Estrid, aligning the brand’s body confidence mission with the freedom and self-expression of club culture. The activation transformed Casa Privada at The Standard Ibiza into a branded experience through posters, merchandise, and environmental design. The project successfully merged rave aesthetics with brand storytelling, generating significant engagement and media value.
Estrid partnered with London studio OMSE to create 'Estrid's Realm', a week-long brand activation at The Standard's Casa Privada in Ibiza. The project transformed the villa into a fictional club celebrating body confidence through bold graphics, custom merch, and immersive experiences. The activation generated significant organic engagement, showcasing how design can foster authentic brand connections.
