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Ozik — 1 case
Used by Universal Favourite
Set for Butter Baby
Cases set in Ozik, as credited by the studios in their own writeups.
Ozik in the news
- Universal Favourite builds a cute, cosmic brand world for Butter Baby
The Brand Identity · Nov 10, 2025
Universal Favourite created a whimsical, intergalactic brand identity for Jakarta dessert brand Butter Baby, transforming a butter-based alien character into a full narrative universe. The project spans 3D character design, packaging, store design, and a custom language system, all rooted in playful storytelling. Collaborations with Double Up Studio and Crosby Studios helped bring the cosmic Butterlandia world to life across digital and physical touchpoints.
- Universal Favourite designs an out-of-this-world dessert brand for Butter Baby
Creative Boom · Nov 5, 2025
Sydney-based studio Universal Favourite created a playful, story-driven brand identity for Jakarta dessert brand Butter Baby. The project builds a full fictional universe called Butterlandia, complete with characters, language, and immersive packaging and interiors. Collaborating with Crosby Studios, the team extended the concept into a physical retail space that merges fantasy and food culture.
- The Designers: Spotify’s Shivani Parasnis on her pivots from science to design and Mumbai to NYC
The Brand Identity · Aug 29, 2024 · Interview
The Brand Identity’s interview with Spotify Art Director Shivani Parasnis explores her journey from biotechnology to design, her move from Mumbai to New York, and her creative evolution within Spotify’s global design team. Parasnis discusses balancing personal aesthetics with brand demands, her love of colour and typography, and the importance of maintaining a personal creative practice alongside corporate work.
- Datalands: Where Data Meets Branding
SEESAW · Mar 24, 2024
SEESAW features Datalands, a new website where data meets brand. The project highlights a clean, data-driven digital identity using typefaces Ozik, Basis Grotesque Pro, and Martian Mono. The feature positions Datalands within the intersection of branding and data visualization.
SEESAWDatalandsdigital