A full redraw of Helvetica for the screen era, with Micro, Text and Display optical sizes. View at Monotype →
Used by Size (3), Porto Rocha (2), Vanderbrand, Mirror Mirror, Brave, Pentagram
Set for Nike (2), Bronza, Monting, Nova Academy, Outsource B2B, Parabolica, Pienso, Woodcliffe
Cases set in Helvetica Now, as credited by the studios in their own writeups.
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Sign in freeThe article highlights Odd Notion’s rebrand and digital identity for Pitch Black, a platform celebrating Black entrepreneurship across the U.S. Led by Eleazar Ruiz, the identity centers on typography, using Tré Seals’ Spike typeface to embody cultural authenticity and empowerment. The project extends to a new website, ‘The Home of Black Ideas,’ combining strong typographic storytelling with photography and motion design.
Barcelona-based motion design studio THRU created the identity for FOX Sports’ ‘Summer of Stars,’ celebrating the 2024 Copa América and UEFA Euro tournaments. The project combines a vibrant yellow palette, typographic star compositions, and a modular motion system built in After Effects. Designed by David Rinman, the identity captures the energy of summer and football through dynamic visuals and adaptable templates.
SEESAW features the website project for Infinite Machine, a company focused on creating innovative electric vehicles described as 'non-cars.' The showcase highlights the use of Helvetica Now and Helvetica typefaces and categorizes the project within automotive and hardware design. The article serves as a brief listing of the website on SEESAW’s design showcase platform.
The Brand Identity interviews EightySeven founder Maxwell Billings about the studio’s fifth-anniversary rebrand, centered around a simple ‘spark’ symbol that embodies their creative energy and minimalist philosophy. The remote-first studio, operating across NYC, Miami, and Chicago, used its proprietary (87)BrandFusion process to refine its identity and reaffirm its purpose. The conversation explores their evolution, team dynamics, and lessons learned from past client collaborations.