Used by Universal Favourite, Oker, Wolff Olins, Pentagram
Set for Flor & Fjære, Lloyds, The Cleveland Orchestra, The Other Art Fair
Cases set in GT Ultra, as credited by the studios in their own writeups.
The Brand Identity’s April 2024 edition of 'The Edit' spotlights five global design projects, including Lava’s dynamic identity for Dutch festival Smeerboel, Studio VEH’s gemstone-inspired rebrand for Lena Schleweis, and Universal Favourite’s fintech rebrand for x15ventures. It also features LG2’s vibrant festival identity for Les Francos de Montréal and Riptype Foundry’s new typeface, Office Regular. The roundup highlights trends in interactive tools, geometric typography, and expressive colour systems.
The article highlights the collaboration between creative studio Ania et Lucie and e-commerce agency Commerce-UI in crafting a refined brand identity and immersive website for luxury outerwear label Nour Hammour. The project combines elegant typography, detailed craftsmanship, and digital precision to reflect the brand’s luxurious ethos. The partnership emphasized seamless collaboration between design and development teams.
SUPERFANTASTIC created a refined and abstract identity for design boutique Avenue Road, balancing ambiguity with practicality. The rebrand employs GT Ultra and ES Allianz typefaces, a dark reflex blue palette, and modular layouts to convey sophistication and timelessness. The design reflects Avenue Road’s multi-location presence and artistic sensibility.
Studio Kiln created a bold and vertical brand identity for Off The Wall Aerial, a UK-based dance company known for aerial performances. The design uses stacked typography, variable typefaces GT Ultra and Pitch, and a vibrant color palette to reflect the studio’s bravery and elegance. The identity system emphasizes verticality and movement, mirroring the company’s aerial artistry.