Quip Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Quip projects in press coverage.
News & interviews
- Free your mouth
BP&O · Apr 7, 2026
BP&O’s Emily Gosling reviews Center’s rebrand of oral care brand quip, marking ten years since its launch. The Brooklyn-based studio created a new identity system featuring a custom typeface, quip Sans, developed with Burn Type, alongside a fresh color palette and packaging updates. The redesign aims to modernize quip’s image and better reflect its expanded product ecosystem.
- Center Leads a Strategic Identity Refresh for Quip
· Apr 1, 2026
Center led a strategic identity refresh for oral care brand Quip, marking ten years since its original launch. The new system, developed in collaboration with Thomas Pokorn and Burn Type, builds on Gin Lane’s original branding to create a more flexible and expressive identity that reflects Quip’s growth from DTC to retail presence.
- Equipped for Life
BP&O · Mar 12, 2026
BP&O’s Emily Gosling reviews Wedge’s rebrand for Equip, a protein supplement company founded by Dr. Anthony Gustin. The new identity embraces a rustic, back-to-basics aesthetic that contrasts with the hyper-masculine, techy look common in the protein market. Using earthy tones, vintage-inspired typography, and subtle illustrations, Wedge positions Equip as a trustworthy, natural alternative in the wellness space.
- Wedge channels flour bags and butter packaging for Equip’s rebrand
The Brand Identity · Mar 4, 2026
Wedge rebranded Equip, a bovine protein and collagen company, drawing inspiration from vintage flour bags and butter packaging to create a nostalgic yet modern identity. The design balances heritage and clarity through a refined red, blue, and cream palette, a bold slab serif logo, and warm supporting typefaces. Illustrations by Aless MC add analogue charm while maintaining a contemporary edge, resulting in a cohesive brand system that has driven strong business performance.
- Wedge Rebrands Equip With “Natural Nostalgia”
· Mar 2, 2026
The article highlights Wedge’s rebrand of wellness brand Equip, introducing the concept of 'natural nostalgia' as a new design direction. It contrasts this approach with the typical clinical or overly trendy aesthetics common in the wellness sector. The piece positions Wedge’s work as a refreshing and thoughtful evolution in health branding.
- Newkid's Creative Growth Accelerates in Fourth Year
The Brand Identity · Feb 6, 2025 · Interview
The Brand Identity interviews the co-founders of newkid as the studio celebrates its fourth anniversary. They discuss their evolution from startup branding specialists to a broader creative practice, their new website, and a product collaboration with Standard Equipment called the First Day Collection. The conversation highlights their curiosity-driven approach, notable projects like Sol, HOY!, and John Legend x Rove Concepts, and their growing focus on web design.
- Standard Equipment: Innovative Tools for Unique Lifestyles
SEESAW · Sep 8, 2024
SEESAW features the website for Standard Equipment, a hardware and lifestyle brand described as offering 'tools for non-standard living.' The site showcases the brand’s e-commerce presence and highlights its use of KMR Apparat and KMR Waldenburg Schmal typefaces.
SEESAWStandard Equipmentdigital - Precise, technical, but also darn witty: newkid creates a brand of contrasts for Standard Equipment
The Brand Identity · Aug 6, 2024
Design studio newkid developed a witty yet precise brand identity for Canadian homeware company Standard Equipment. The project balances industrial precision with humor, using custom typography, a mechanical-inspired logo, and a playful tone of voice. The identity extends across packaging, website, and motion assets, emphasizing the brand’s concept of ‘Tools for Non-Standard Living.’
- New Brand Identity for Francos de Montréal by LG2
BP&O · Jan 4, 2024
BP&O’s article by Thomas Barnett reviews LG2’s new brand identity for Les Francos de Montréal, Canada’s leading French-language music festival. The rebrand introduces a custom typographic logo, a refined color palette, and a flexible visual system that reflects the festival’s diversity and energy. While praising the design’s sophistication and confidence, the article notes inconsistent rollout across digital platforms.
LG2Les Francos de MontréalL’Équipe Spectrabranding