Studio: Center
Creative Boom · May 11, 2026 · Interview
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.
Creative Boom · Apr 13, 2026
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
BP&O · Apr 7, 2026
BP&O’s Emily Gosling reviews Center’s rebrand of oral care brand quip, marking ten years since its launch. The Brooklyn-based studio created a new identity system featuring a custom typeface, quip Sans, developed with Burn Type, alongside a fresh color palette and packaging updates. The redesign aims to modernize quip’s image and better reflect its expanded product ecosystem.
· Apr 1, 2026
Center led a strategic identity refresh for oral care brand Quip, marking ten years since its original launch. The new system, developed in collaboration with Thomas Pokorn and Burn Type, builds on Gin Lane’s original branding to create a more flexible and expressive identity that reflects Quip’s growth from DTC to retail presence.
It's Nice That · Feb 3, 2026
The article explores the exhibition 'Corita Kent: The Sorcery of Images' at the Marciano Art Foundation, which revisits the photographic and graphic legacy of artist and activist Corita Kent. Written by Meg Farmer, it situates Kent’s work within the cultural and political landscape of mid-century Los Angeles, highlighting her use of everyday imagery, typography, and color as tools of moral and social reflection.