Vert Design Cases
Designers behind the work
Designers and creative leads credited on Vert projects in press coverage.
Designers and creative leads credited on Vert projects in press coverage.
Pentagram, led by partner Angus Hyland, has refreshed the brand identity for British eVTOL start-up Vertical ahead of the launch of its Valo aircraft. The project introduces a new strategy, naming, and visual system designed to make urban air travel feel accessible and aspirational. The updated identity reimagines the hummingbird symbol, introduces Universal Sans typography, and uses sky-inspired gradients and motion principles to reflect the brand’s forward-looking vision.
The Brand Identity interviews Monday Nights founders Matthew Caldwell and Daniel Allan about their first year running the UK-based design studio. They discuss their origins after working together at DixonBaxi, their optimistic approach to launching the studio, and key projects like the World Snooker Tour rebrand. The duo emphasize their creative chemistry, process of 'raw invention,' and the importance of staying naïve and optimistic.
Baillat Studio created the conceptual identity for the ADCC Awards 2022 campaign, themed ‘Connecting the Dots,’ symbolising the unity of the Canadian creative community. The typographic and motion-led identity used Monument Grotesk, Tiny, and Camera typefaces, with a bold orange and yellow palette balanced by grey and black. Collaborating with writer Steve Savage and developer Locomotive, the studio delivered a minimalist yet dynamic campaign across print and digital media.
The Dieline article spotlights Foff!’s new ice cream line, FOFF SRV, which extends the brand’s streetwear identity into the dessert category. Designed by Jade Ratcliffe Creative, the packaging uses a bold black-and-white palette and edgy typography to reflect the brand’s rebellious attitude while emphasizing sustainability and plant-based ingredients.
BP&O features TM’s brand identity for Label Lab, an event by Arconvert and Fedrigoni celebrating label and packaging innovation. The identity emphasizes materiality, texture, and form through layered papers, black block foil, and the Akkurat typeface. Richard Baird praises the design’s tactile and conceptual alignment with the event’s theme of material craftsmanship.