Articles & interviews
- Monday Nights’ Matthew Caldwell and Daniel Allan on allowing “optimism to take over”
The Brand Identity interviews Monday Nights founders Matthew Caldwell and Daniel Allan about their first year running the UK-based design studio. They discuss their origins after working together at DixonBaxi, their optimistic approach to launching the studio, and key projects like the World Snooker Tour rebrand. The duo emphasize their creative chemistry, process of 'raw invention,' and the importance of staying naïve and optimistic.
- Studio Ground Floor detail the process and challenge of designing TYPEONE’s first three issues
The Brand Identity interviews Studio Ground Floor about their design process for the first three issues of TYPEONE magazine, a bi-annual publication from TYPE01 that explores typography and culture. The London-based duo discuss their evolving editorial system, conceptual approach, and collaboration with TYPEONE’s team. They emphasize experimentation, adaptability, and the importance of concept-driven design.