The Brand Identity interviews Motto co-founders Sunny Bonnell and Ashleigh Hansberger about their twentieth-anniversary publication, the 'Future of Brand 2026' report. The conversation explores how brand strategy has evolved from visual expression to an operating system for business, emphasizing meaning, alignment, and the role of AI as infrastructure. The report has gained significant traction among global leaders seeking clarity in a rapidly changing landscape.
UNICEF UK has unveiled its new brand platform, 'Making Childhood Unstoppable', created by independent agency Neverland. The campaign highlights the resilience and hope of children facing global crises, using real stories and footage from UNICEF programmes. It launches across TV, digital, and out-of-home channels to inspire public support for the charity’s mission.
