Trainline Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Trainline projects in press coverage.
News & interviews
- Trainline launches new brand platform with W+K Amsterdam as rail disruption rises across the UK
Creative Boom · Dec 10, 2025
Trainline has launched a new brand platform called 'The Way To Train' in collaboration with Wieden+Kennedy Amsterdam. The campaign repositions Trainline as a journey partner rather than a ticketing service, introducing AI-driven features to help travellers manage disruptions. The creative rollout includes a film and OOH campaign that humorously capture the chaos of rail travel.
Wieden+Kennedy AmsterdamTrainlineadvertising - Embracing the positive with illustrator Luke McConkey
Creative Boom · Nov 12, 2025
Creative Boom profiles Liverpool-based illustrator Luke McConkey, whose upbeat, cartoon-inspired style has attracted major clients like Nike, Costa Coffee, and the LA Times. The article explores his journey from design agencies to full-time illustration, his inspirations from 1990s animation and ligne claire, and his mission to spread positivity through art. Represented by Handsome Frank, McConkey’s work blends humour, colour, and optimism across editorial, commercial, and cultural projects.
- "October's Top Industry News and Key Appointments Unveiled"
Creative Boom · Oct 14, 2025
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
M+C Saatchi Group UKNew Commercial ArtsDigital NativesDepartment for EducationFinancial Timesadvertising - "Trainline's 'Bums on Board' Drives Brits from Cars to Trains for Climate"
Creative Boom · Feb 24, 2025
Creative Boom reports on Trainline’s new sustainability campaign ‘Bums on Board,’ created by DEPT and directed by Glenn Kitson. Featuring comedian Asim Chaudhry, the campaign uses humour and punk-inspired visuals to encourage Brits to swap car journeys for train rides. The initiative forms part of Trainline’s ongoing ‘I Came by Train’ movement promoting sustainable travel.
DEPTTrainlineadvertising - Studio Blackburn
The Brand Identity · Apr 20, 2016 · Interview
The Brand Identity interviews Paul Blackburn, founder of Studio Blackburn, about the studio’s evolution, design philosophy, and notable branding projects including Trainline, Positive News, and UCL School of Management. Blackburn discusses the studio’s modernist approach, collaborative processes, and influences from designers like Wim Crouwel, Otl Aicher, and Kenya Hara. The conversation highlights Studio Blackburn’s focus on clarity, typographic precision, and meaningful simplicity in branding.
Studio BlackburnGreenspaceNorthTrainlinePositive Newsbranding