Tou Design Cases
Designers behind the work
Designers and creative leads credited on Tou projects in press coverage.
Designers and creative leads credited on Tou projects in press coverage.
Studio Marcus Kraft refreshed the Zürich Card’s visual identity for Zurich Tourism, creating a modular system built around a stylised card frame. The flexible design adapts across print, digital, and motion applications while maintaining continuity with Zurich Tourism’s existing identity. The update balances Swiss typographic clarity with emotionally resonant imagery to communicate the card’s expanded benefits.
Yorgo&Co. developed a vintage-inspired brand identity for Hôtel Château d'Eau, part of the Touriste hospitality group in Paris. Drawing from the eclectic signage of Rue du Château d'Eau, the studio created a custom typeface, feline iconography, and plexiglass signage system that reflect the hotel’s late 20th-century interiors. The result is a cohesive, nostalgic yet contemporary identity that captures the neighbourhood’s vibrant character.
Škoda and FCB London have launched a bold feminist campaign for the Tour de France Femmes, transforming crude roadside graffiti into empowering illustrations. Collaborating with illustrators Cécile Dormeau and Erin Aniker, the project reimagines penis graffiti as feminist art to promote visibility for women’s cycling. The campaign, supported by PhD and Global Street Art, uses humour and activism to engage the Tour’s global audience.
The Brand Identity’s July 2025 edition of 'The Edit' spotlights five recent design projects, including Land of Plenty’s whimsical cookbook for Happy Endings, Monday Nights’ rebrand for the World Snooker Tour, TRiC’s nostalgic identity for Hector’s Bakery, Gemma Mahoney’s refined branding for PARCA, and Fiasco Design’s sensory identity for Britt Music & Arts Festival. Each project showcases distinct visual strategies across food, sport, retail, and cultural sectors.
The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five creative projects, including Wieden+Kennedy London’s global campaign for the ATP Tour, Our Friends’ identity for Basecamp Research, HUGMUN’s tactile packaging for Resibo, Dinamo’s ABC Otto typeface and accompanying book, and Wedge’s illustrated recipe collection STAFF MEAL. Each project showcases distinctive approaches to branding, typography, and storytelling across industries from sport to biotech and beauty.
Melbourne-based studio Your Creative developed a sensitive rebrand for Pentridge Prison Tours, balancing historical respect with contemporary design. The identity draws on the concept of 'living memory,' using archival research, a panopticon-inspired motif, and typefaces Inferi and Surt to bridge past and present. The result is a layered, empathetic visual system that honours the prison’s complex history while supporting its renewed role as a cultural destination.
Creative Boom interviews Laura Stein, Chief Creative Officer at Bruce Mau Design, about five books that have profoundly influenced her approach to design, branding, and sustainability. The article explores how these works—from 'Cradle to Cradle' to 'Can Marketing Save the Planet?'—inform her thinking on systemic change, environmental responsibility, and the power of design to shape culture. It also highlights her career and recent projects for major global clients.
The Brand Identity interviews Cat How, co-founder of How&How, ahead of her talk at POV Budapest 2024. She discusses her upcoming presentation 'What’s Your Story: Design Languages for Brand,' which explores the relationship between language, storytelling, and brand identity. The conversation also touches on How&How’s recent projects, studio growth, and her move to Los Angeles.
