Tou Design Cases
2 cases across 1 studio
Designers behind the work
Designers and creative leads credited on Tou projects in press coverage.
News & interviews
- Why Irish Design Week 2025 mattered more than ever for the creative sector
Creative Boom · Nov 26, 2025
Creative Boom’s article by Tom May explores why Irish Design Week 2025 represented a pivotal moment for Ireland’s creative sector. The event showcased international collaboration, design policy integration, and sustainability initiatives across the country. It highlighted Ireland’s growing influence in global design networks and its commitment to inclusive, distributed creative practice.
- "October's Top Industry News and Key Appointments Unveiled"
Creative Boom · Oct 14, 2025
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
M+C Saatchi Group UKNew Commercial ArtsDigital NativesDepartment for EducationFinancial Timesadvertising - Studio Marcus Kraft Redesigns Zürich Card with Versatile Visuals
The Brand Identity · Oct 13, 2025
Studio Marcus Kraft refreshed the Zürich Card’s visual identity for Zurich Tourism, creating a modular system built around a stylised card frame. The flexible design adapts across print, digital, and motion applications while maintaining continuity with Zurich Tourism’s existing identity. The update balances Swiss typographic clarity with emotionally resonant imagery to communicate the card’s expanded benefits.
Studio Marcus KraftZurich TourismZürich Cardbranding - Yorgo&Co. Designs Vintage-Styled Identity for Hôtel Château d'Eau
The Brand Identity · Jul 31, 2025
Yorgo&Co. developed a vintage-inspired brand identity for Hôtel Château d'Eau, part of the Touriste hospitality group in Paris. Drawing from the eclectic signage of Rue du Château d'Eau, the studio created a custom typeface, feline iconography, and plexiglass signage system that reflect the hotel’s late 20th-century interiors. The result is a cohesive, nostalgic yet contemporary identity that captures the neighbourhood’s vibrant character.
Yorgo&Co.Necchi ArchitectureYota FontsHôtel Château d'EauTouriste hospitality groupbranding - Škoda, FCB London Turn Penis Graffiti into Feminist Tour de France Ad
Creative Boom · Jul 30, 2025
Škoda and FCB London have launched a bold feminist campaign for the Tour de France Femmes, transforming crude roadside graffiti into empowering illustrations. Collaborating with illustrators Cécile Dormeau and Erin Aniker, the project reimagines penis graffiti as feminist art to promote visibility for women’s cycling. The campaign, supported by PhD and Global Street Art, uses humour and activism to engage the Tour’s global audience.
FCB LondonPhDGlobal Street ArtŠkodaTour de France Femmes avec Zwiftadvertising - "Five Innovative Projects Spotlighted, Includes Dreamy Dessert Cookbook"
The Brand Identity · Jul 9, 2025
The Brand Identity’s July 2025 edition of 'The Edit' spotlights five recent design projects, including Land of Plenty’s whimsical cookbook for Happy Endings, Monday Nights’ rebrand for the World Snooker Tour, TRiC’s nostalgic identity for Hector’s Bakery, Gemma Mahoney’s refined branding for PARCA, and Fiasco Design’s sensory identity for Britt Music & Arts Festival. Each project showcases distinct visual strategies across food, sport, retail, and cultural sectors.
- "Wieden+Kennedy Launches ATP 2025 Tour Campaign Highlighting Tennis' Dual Nature"
The Brand Identity · Jan 29, 2025
The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five creative projects, including Wieden+Kennedy London’s global campaign for the ATP Tour, Our Friends’ identity for Basecamp Research, HUGMUN’s tactile packaging for Resibo, Dinamo’s ABC Otto typeface and accompanying book, and Wedge’s illustrated recipe collection STAFF MEAL. Each project showcases distinctive approaches to branding, typography, and storytelling across industries from sport to biotech and beauty.
Wieden+Kennedy LondonOur FriendsHUGMUNATP TourBasecamp Researchbranding - Your Creative Revamps Pentridge Prison Tours with Respectful Rebrand
The Brand Identity · Jan 27, 2025
Melbourne-based studio Your Creative developed a sensitive rebrand for Pentridge Prison Tours, balancing historical respect with contemporary design. The identity draws on the concept of 'living memory,' using archival research, a panopticon-inspired motif, and typefaces Inferi and Surt to bridge past and present. The result is a layered, empathetic visual system that honours the prison’s complex history while supporting its renewed role as a cultural destination.
Your CreativePentridge Prison ToursNational Trustbranding - Laura Stein's Five Influential Books on Design and Sustainability
Creative Boom · Oct 15, 2024 · Interview
Creative Boom interviews Laura Stein, Chief Creative Officer at Bruce Mau Design, about five books that have profoundly influenced her approach to design, branding, and sustainability. The article explores how these works—from 'Cradle to Cradle' to 'Can Marketing Save the Planet?'—inform her thinking on systemic change, environmental responsibility, and the power of design to shape culture. It also highlights her career and recent projects for major global clients.
Bruce Mau DesignSonosASICSbranding - Take five with POV Budapest: Cat How of How&How shares line up highlights and a preview of her talk
The Brand Identity · Jul 1, 2024 · Interview
The Brand Identity interviews Cat How, co-founder of How&How, ahead of her talk at POV Budapest 2024. She discusses her upcoming presentation 'What’s Your Story: Design Languages for Brand,' which explores the relationship between language, storytelling, and brand identity. The conversation also touches on How&How’s recent projects, studio growth, and her move to Los Angeles.