Gemma Mahoney
Designer
In their own words
It’s essential to be able to articulate your thinking.
I’m really mindful of not working on things that just need pumping out.
It feels so rewarding when it’s purely your work.
Articles & interviews
- "Five Innovative Projects Spotlighted, Includes Dreamy Dessert Cookbook"
The Brand Identity’s July 2025 edition of 'The Edit' spotlights five recent design projects, including Land of Plenty’s whimsical cookbook for Happy Endings, Monday Nights’ rebrand for the World Snooker Tour, TRiC’s nostalgic identity for Hector’s Bakery, Gemma Mahoney’s refined branding for PARCA, and Fiasco Design’s sensory identity for Britt Music & Arts Festival. Each project showcases distinct visual strategies across food, sport, retail, and cultural sectors.
- Gemma Mahoney on working independently, staying organised and finding time for passion projects
The Brand Identity interviews Melbourne-based freelance designer Gemma Mahoney about her transition from studio work to independent practice, her approach to organisation, and balancing client projects with personal type design pursuits. She discusses her early experiences at Confetti Studio, her feminist magazine project Accidental Discharge, and her typeface Nurture Display. The conversation highlights her disciplined workflow, passion for print and type, and the rewards and challenges of freelancing.
- The Edit: five new projects including REMAINS by Edgar Kirei and Polina Ivanova
The Brand Identity’s 'The Edit' roundup highlights five new design projects, including REMAINS by Edgar Kirei and Polina Ivanova, a grooming brand identity inspired by hair textures. Other featured works include restaurant branding by Radość Agency, an architectural identity by Ground and Hugmun, an exhibition identity by Gemma Mahoney, and packaging design for Care/of by High Tide.
- Fora by Gemma Mahoney
The Brand Identity features Melbourne-based designer Gemma Mahoney’s brand identity for Fora, a cultural magazine. The evolving identity uses a custom logotype inspired by Savate and introduces a new color with each issue to reflect the magazine’s diversity.