Pentagram, led by partner Harry Pearce, has created a unified global identity for the Solomon R. Guggenheim Foundation. The rebrand connects its four international museums through a modular 'G' symbol, refined typography, and motion-led design. The new system balances heritage and modern accessibility, positioning Guggenheim as a cohesive global cultural brand.
PentagramTB.D StudiosSolomon R. Guggenheim Foundationbranding
