Rain Design Cases
Designers behind the work
Designers and creative leads credited on Rain projects in press coverage.
Designers and creative leads credited on Rain projects in press coverage.
Creative Boom profiles Liverpool-based illustrator Luke McConkey, whose upbeat, cartoon-inspired style has attracted major clients like Nike, Costa Coffee, and the LA Times. The article explores his journey from design agencies to full-time illustration, his inspirations from 1990s animation and ligne claire, and his mission to spread positivity through art. Represented by Handsome Frank, McConkey’s work blends humour, colour, and optimism across editorial, commercial, and cultural projects.
Creative Boom’s October 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new studio launches across the global creative industry. M+C Saatchi, New Commercial Arts, and W+K Amsterdam secured major accounts, while leaders like Lisa Carrana and Marina Ammirato took new roles. The article also spotlights new ventures such as Playmaker Creative Club and Studio Deakin, reflecting a confident and expanding design sector.
Tom May’s Creative Boom article explores Beano Brain’s 2025 Coolest Brands report, which reveals how Generation Alpha engages with brands. The piece highlights YouTube’s dominance, Nike and Adidas’s contrasting strategies, and the rise of experiential and authentic branding from companies like KitKat, Domino’s, and Jellycat. It underscores how Gen Alpha values identity, creativity, and genuine experiences over hype.
The article profiles Copenhagen-based freelance designer Gabrielle Adam, whose branding work embraces kitsch, playful and colourful aesthetics inspired by Americana and vintage design. It explores her process, influences, and recent collaborations with studios like Hugmun and Substance, highlighting her love of typography and humorous tone of voice in branding projects.
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
Creative Boom features B&B Studio’s brand identity for SMART STRAINS, a new probiotic supplement line developed with Dr. Megan Rossi. The design uses bright colour-blocking, clear typography, and a structured system to balance scientific credibility with accessibility. The project redefines probiotic branding through evidence-based design and consumer clarity.
Creative Boom reports on Trainline’s new sustainability campaign ‘Bums on Board,’ created by DEPT and directed by Glenn Kitson. Featuring comedian Asim Chaudhry, the campaign uses humour and punk-inspired visuals to encourage Brits to swap car journeys for train rides. The initiative forms part of Trainline’s ongoing ‘I Came by Train’ movement promoting sustainable travel.
