Pure Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Pure projects in press coverage.
News & interviews
- Mind, body, and everything in between: 8 considered projects that unpack what ‘health’ means today
The Brand Identity · Mar 1, 2024
The article by The Brand Identity, written by Poppy Thaxter, curates eight branding and design projects that explore the evolving concept of health. It highlights how studios around the world approach physical, mental, and social well-being through thoughtful design across wellness, femtech, and mental health sectors.
Field of PlayScandinavian Design GroupHow&HowPuresportNorsk helsenetteditorial - How to design a CBD brand for the Canadian market: Glasfurd & Walker detail their work for Nowadays
The Brand Identity · Jun 27, 2023
The article showcases Glasfurd & Walker’s rebrand for Pure Sunfarms’ CBD line, Nowadays, designed to stand out in Canada’s regulated cannabis market. The identity focuses on a feeling of ease and presence, using a mint color palette, minimalist design, and custom typography to convey calmness and energy. Photography and motion elements extend this sense of tranquility into real-world moments.
- Field of Play’s identity for Puresport communicates its benefits in wellness and performance
The Brand Identity · Jan 9, 2023
Field of Play created a refreshed brand identity for Puresport, a wellness and performance brand founded by former rugby player Grayson Hart. The new identity uses geometric patterns inspired by running tracks, a muted color palette, and a sophisticated pairing of Tiempos and Gerstner-Programm typefaces to balance wellness and performance. The packaging features a sleek reveal box developed in collaboration with McCarthy Studio and photographer Kirsty Dawn.
Field of PlayMcCarthy StudioPuresportbranding - Studio Kiln’s colourful identity for Pure represents the connection between artist and audience
The Brand Identity · Jun 15, 2022
The article showcases Studio Kiln’s vibrant brand identity for London-based music booking agency Pure Represents. The design draws inspiration from the live music experience, using arch-like stage shapes, expressive typography, and a contrasting colour palette to capture the connection between artist and audience.
Studio KilnPure Representsbranding - A New Kind of Kick’s sophisticated identity for Brains Pure CBD avoids typical cannabis tropes
The Brand Identity · Sep 14, 2021
A New Kind of Kick created a refined brand identity for wellness company Brains Pure CBD, steering away from typical cannabis imagery. The London-based studio used sophisticated typography, premium materials, and landscape photography to convey purity and authenticity. The design combines Colophon Foundry’s Nib and Milieu Grotesque’s Maison Neue to balance classic and modern aesthetics.
A New Kind of KickBrains Purebranding - Passport
The Brand Identity · Feb 11, 2016 · Interview
The Brand Identity interviews Leeds-based studio Passport, founded by Jonathan Finch and Rosalind Stoughton, about their approach to branding and print design. They discuss their identity work for The Wood Beneath The World, their print-heavy project for Pure Design Consultancy, and their philosophy on flexible, modular identity systems. The duo emphasizes craftsmanship, collaboration, and maintaining a strong focus on print in an increasingly digital design landscape.
PassportLord WhitneyPure Design ConsultancyThe Wood Beneath The WorldPure Design Consultancybranding