Creative Director
The Puresport palette is purposefully muted and communicates an emotive feel through the variation of colour and the orientation of a consistent brand pattern.
Tiempos has been one of my favourite typefaces for years now but I’ve tried to stop myself leaning on it too much – it’s just so damn versatile.
After getting approval on the packaging concept we worked closely with Matt Kitto (of McCarthy Studio) on the final details.
The linework flows through letterforms, varying in thickness to eventually reveal the full silhouette of each form.
We wanted the new brand to feel like a natural evolution, and colour felt like an appropriate way to pay homage to the original.
Field of Play created a refreshed brand identity for Puresport, a wellness and performance brand founded by former rugby player Grayson Hart. The new identity uses geometric patterns inspired by running tracks, a muted color palette, and a sophisticated pairing of Tiempos and Gerstner-Programm typefaces to balance wellness and performance. The packaging features a sleek reveal box developed in collaboration with McCarthy Studio and photographer Kirsty Dawn.
Field of Play created a dynamic, motion-led identity for Australian tech company Nakatomi, combining bespoke typography with kinetic movement. The system features a custom typeface, Nakatomi Display, alongside Klim Type Foundry’s Söhne, and a refreshed pink hue that nods to the brand’s original palette. The result is a digital-first identity that balances playfulness and professionalism.