In their own words
They asked us to name the location and create the brand world – essentially, to ‘do our thing.’
Her illustrations are beautifully detailed, feminine and refined, with the exact balance of texture and subtlety we were looking for.
Even the most understated gestures and details can become powerful symbols of a brand when they capture the imagination.
We always begin with a story and a point of view, and let everything flow from there.
Ornament is at the heart of Art Nouveau; its essence lies in the intricate interplay of typography, illustration, and frame-like compositions that create a sense of fluidity and elegance.
From a distance, it feels minimal, but up close, the craftsmanship is evident.
Mint is both calming and refreshing, a feeling that captures the essence of the brand and product perfectly.
The pairing balances a stillness and simplicity with movement and energy – a metaphor for creating a state of ease on a busy day.
The photography and motion content for the brand are centred around the key principle of creating 'a sense of ease.’
We love that you can use design to transport people to another place.
Articles & interviews
- Glasfurd & Walker Fuse Myth into Selene Branding
Glasfurd & Walker created the brand identity for Selene, an Aegean-inspired bistro in Vancouver, drawing on Greek mythology and the moon goddess as conceptual anchors. The studio developed a tactile, atmospheric brand world featuring a seven-foot moon sculpture, custom illustrations, and refined materials. The result blends myth, material, and mood into a cohesive hospitality experience that avoids Greek visual clichés.
- Glasfurd & Walker Design Belle Époque-Inspired Bellamie Packaging
Glasfurd & Walker designed the brand identity and packaging for Bellamie, a revived French cherry liqueur inspired by the Belle Époque and Art Nouveau movements. The design combines historical references, custom typography, and perfume-inspired detailing to evoke timeless French luxury. Founder Marie Voirin and Creative Director Phoebe Glasfurd emphasize craftsmanship, elegance, and approachability throughout the project.
- How to design a CBD brand for the Canadian market: Glasfurd & Walker detail their work for Nowadays
The article showcases Glasfurd & Walker’s rebrand for Pure Sunfarms’ CBD line, Nowadays, designed to stand out in Canada’s regulated cannabis market. The identity focuses on a feeling of ease and presence, using a mint color palette, minimalist design, and custom typography to convey calmness and energy. Photography and motion elements extend this sense of tranquility into real-world moments.
- Glasfurd & Walker
The Brand Identity interviews Phoebe Glasfurd of Vancouver-based studio Glasfurd & Walker about their evolution, design philosophy, and approach to hospitality branding. The discussion covers projects like No. 1 Gaoler’s Mews, Di Beppe, and Boa Bei, emphasizing their immersive process, attention to detail, and love of typography. Glasfurd also reflects on the studio’s small team structure and ongoing fascination with Japanese design and custom type development.