Creative Boom’s Boom Brief #7 challenged designers to brand a fictional florist, Petal & Stem, founded on friendship and seasonal British flowers. Designers from around the world responded with inventive identities exploring embroidery, pixel art, typographic play, and folk craft. The feature highlights standout entries from Josefine Jälmevik, Srishti Arora, Kate Ross, Lancelot Bercot-Duflos, Satvir Sihota, Leyma Design, and Laura Sásdi.