Studio: The Mill

Client: PETA

Work: Motion Design

Industry: Non-profit

Campaign Film For Peta 98% Human

The Mill collaborated with PETA to create a powerful campaign film titled '98% Human' that highlights the ethical treatment of animals through advanced CGI and storytelling. The piece uses photorealistic digital apes to evoke empathy and challenge viewers to reconsider the use of real animals in entertainment.

Tags: Chimpanzee, Empathy, Entertainment, Performance, Technology