Perf Design Cases
Designers behind the work
Designers and creative leads credited on Perf projects in press coverage.
Designers and creative leads credited on Perf projects in press coverage.
The article profiles Perfectly Imperfect, a hybrid 'social magazine' and online platform founded by Tyler Bainbridge and Alex Cushing. Designed in collaboration with Brent David Freaney’s studio Special Offer, the 2025 redesign of its site pi.fyi embraces early internet aesthetics and maximalist design to counter algorithm-driven homogenisation. The platform merges editorial and social experiences, celebrating individuality and cultural curation.
Creative Boom’s article covers &Walsh’s vibrant brand refresh and campaign for Lemon Perfect, a US-based organic lemon water brand. Jessica Walsh and her team repositioned the product as a joyful, craveable alternative to plain water through bold visuals, punchy color, and sensory-driven storytelling. The 360° campaign includes video, stills, and social assets that celebrate flavour and fun.
Studio Gruhl has unveiled a futuristic rebrand for German health-tech start-up Performula, merging Swiss design precision with jewellery-inspired 3D visuals. The identity system balances scientific clarity and premium aesthetics through a Swiss-grid framework, AI-driven imagery, and metallic textures. The project reflects a sophisticated intersection of technology, health, and luxury design.
The article profiles Spreeeng, a transnational graphic design cooperative operating across New York, Paris, London, and Stuttgart. It explores their horizontal, non-hierarchical model and collaborative approach to editorial, exhibition, and identity design for cultural clients like the V&A and The Design Museum. The piece highlights their emphasis on shared authorship, pedagogical projects, and self-publishing initiatives such as Dispatches.
Superfeet has partnered with New York-based agency MLTI NYC for a full-scale rebrand that repositions the performance insole company for a new generation of athletes. The new identity, centered on the platform 'Powered by Superfeet', combines scientific precision with emotional storytelling through bold typography, neon color palettes, and motion-driven visuals. The project includes a hero film, packaging, and a refreshed logo system that celebrates movement and inclusivity.
BP&O’s feature by Emily Gosling explores Porto Rocha’s brand identity for PAC NYC, the Perelman Performing Arts Center at the World Trade Center. The identity draws from the building’s cubic architecture, using a square motif and custom typefaces developed with AllCaps. The project positions PAC NYC as an inclusive cultural hub, balancing simplicity and boldness through a modern yet timeless design system.
The Brand Identity’s 'The Edit' highlights five creative projects from around the world, including An Open Understanding’s cinematic rebrand for gaming studio Fire Without Smoke, Workbyworks’ modular identity for Shanghai’s Perfect Print, and Ana Rita Morais’ typographic calendar supporting BIPOC students. Additional features include Harrison Gyde’s nostalgic rebrand for fashion label OVNA OVICH and High Tide’s cinematic album packaging for musician Leon Michels.
