Perf Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Perf projects in press coverage.
News & interviews
- How being weird can save branding in 2026
Creative Boom · Jan 7, 2026
In this Creative Boom insight piece, Mother Design’s Bentzion Goldman argues that branding has become overly safe and forgettable. He calls for a return to creative risk-taking and 'weirdness' in 2026, highlighting recent projects by Cotton Design, Mother Design, and Clue Perfumery as examples of bold, emotionally resonant work. The article positions experimentation and eccentricity as essential to revitalizing brand identity design.
- Keeping the doctor away! Clue perfumey asks 29 artists to draw an apple
It's Nice That · Dec 8, 2025
Clue Perfumery’s co-founders Caleb Vanden Boom and Laura Oberwetter launched 'Every Apple', a stone sculpture infused with aromatic oil, celebrating the apple’s form and scent. To mark the release, they invited 29 artists to create unique interpretations of the fruit, resulting in a diverse collection of illustrations. The project highlights Clue’s collaborative ethos and its blend of art, scent, and design.
Clue PerfumeryClue Perfumeryart - "Perfectly Imperfect: Innovating Online Culture as First Social Magazine"
It's Nice That · Oct 9, 2025
The article profiles Perfectly Imperfect, a hybrid 'social magazine' and online platform founded by Tyler Bainbridge and Alex Cushing. Designed in collaboration with Brent David Freaney’s studio Special Offer, the 2025 redesign of its site pi.fyi embraces early internet aesthetics and maximalist design to counter algorithm-driven homogenisation. The platform merges editorial and social experiences, celebrating individuality and cultural curation.
Special OfferPerfectly Imperfectdigital - "&Walsh Transforms Lemon Perfect into Hydration Trend"
Creative Boom · Jul 23, 2025
Creative Boom’s article covers &Walsh’s vibrant brand refresh and campaign for Lemon Perfect, a US-based organic lemon water brand. Jessica Walsh and her team repositioned the product as a joyful, craveable alternative to plain water through bold visuals, punchy color, and sensory-driven storytelling. The 360° campaign includes video, stills, and social assets that celebrate flavour and fun.
&WalshLemon Perfectbranding - Studio Gruhl Blends Jewelry Aesthetics with Swiss Precision in Performula Rebrand
The Brand Identity · Jul 10, 2025
Studio Gruhl has unveiled a futuristic rebrand for German health-tech start-up Performula, merging Swiss design precision with jewellery-inspired 3D visuals. The identity system balances scientific clarity and premium aesthetics through a Swiss-grid framework, AI-driven imagery, and metallic textures. The project reflects a sophisticated intersection of technology, health, and luxury design.
Studio GruhlPerformulabranding - Spreeeng Rethinks Design with Cooperative, Collaborative Approach
It's Nice That · Jul 2, 2025
The article profiles Spreeeng, a transnational graphic design cooperative operating across New York, Paris, London, and Stuttgart. It explores their horizontal, non-hierarchical model and collaborative approach to editorial, exhibition, and identity design for cultural clients like the V&A and The Design Museum. The piece highlights their emphasis on shared authorship, pedagogical projects, and self-publishing initiatives such as Dispatches.
SpreeengV&AThe Design Museumbranding|editorial|exhibition - Superfeet Rebrands with MLTI NYC for Modern Athletes
Creative Boom · Jun 10, 2025
Superfeet has partnered with New York-based agency MLTI NYC for a full-scale rebrand that repositions the performance insole company for a new generation of athletes. The new identity, centered on the platform 'Powered by Superfeet', combines scientific precision with emotional storytelling through bold typography, neon color palettes, and motion-driven visuals. The project includes a hero film, packaging, and a refreshed logo system that celebrates movement and inclusivity.
MLTI NYCSuperfeetbranding - New Logo & Branding for PAC NYC by Porto Rocha
BP&O · Jun 20, 2024
BP&O’s feature by Emily Gosling explores Porto Rocha’s brand identity for PAC NYC, the Perelman Performing Arts Center at the World Trade Center. The identity draws from the building’s cubic architecture, using a square motif and custom typefaces developed with AllCaps. The project positions PAC NYC as an inclusive cultural hub, balancing simplicity and boldness through a modern yet timeless design system.
- The Edit: five projects including An Open Understanding’s cinematic identity for gaming studio FWS
The Brand Identity · Feb 2, 2022
The Brand Identity’s 'The Edit' highlights five creative projects from around the world, including An Open Understanding’s cinematic rebrand for gaming studio Fire Without Smoke, Workbyworks’ modular identity for Shanghai’s Perfect Print, and Ana Rita Morais’ typographic calendar supporting BIPOC students. Additional features include Harrison Gyde’s nostalgic rebrand for fashion label OVNA OVICH and High Tide’s cinematic album packaging for musician Leon Michels.
An Open UnderstandingFire Without SmokeWorkbyworksFire Without SmokePerfect Printbranding