Raymond Loewy
Industrial Designer · Designer
Articles & interviews
- How being weird can save branding in 2026
In this Creative Boom insight piece, Mother Design’s Bentzion Goldman argues that branding has become overly safe and forgettable. He calls for a return to creative risk-taking and 'weirdness' in 2026, highlighting recent projects by Cotton Design, Mother Design, and Clue Perfumery as examples of bold, emotionally resonant work. The article positions experimentation and eccentricity as essential to revitalizing brand identity design.
- Spar by Raymond Loewy, 1970
The article explores the 1970 corporate identity redesign of SPAR by Raymond Loewy and his Paris-based studio C.E.I. Commissioned to unify the retailer’s international presence, the project introduced a simplified fir tree logo, extended sans-serif logotype, and a flexible red stripe system. The design retained SPAR’s recognizable colors while modernizing its image for global consistency and longevity.