Designers and creative leads credited on Omen projects in press coverage.
The article profiles Finnish designer Emmi Salonen and her new book, The Creative Wellbeing Handbook, published by BIS Publishers. Drawing from her own experience with burnout, Salonen introduces a model that reframes creativity as an ecosystem requiring balance between input and output. The book compiles insights from over 100 creatives worldwide and offers tools for sustaining creative wellbeing.
Creative Boom reports on a new short film by London studio Nice and Serious for the End Violence Against Women Coalition, marking the organisation’s 20th anniversary. The TikTok-native campaign uses a familiar street interview format to reveal how men’s violence restricts women’s freedom in everyday life. The film combines emotional storytelling and subtle visual effects to inspire awareness and change.
Blinkink has created a fiery claymation advert for the BBC’s coverage of the UEFA Women’s Euros 2025, directed by Nicos Livesey. The handcrafted stop-motion campaign celebrates women’s football through dynamic clay animation, featuring detailed puppets and vibrant visuals. The project emphasizes tactile creativity in contrast to AI-driven production trends.
Creative Boom profiles North Wales-based illustrator Yvie Johnson, whose vibrant and emotionally layered work explores mythology, mental health, and accessibility. Despite living with ME, she continues to create digital and traditional illustrations, including a 2022 commission for Women Enabled International. The article highlights her advocacy for inclusive design and her ongoing creative projects inspired by Welsh folklore and personal experience.
Nomad has rebranded the Women’s Tennis Association (WTA) to reposition it as a global entertainment brand rather than a traditional sports organisation. The new identity features a sleek wordmark, cinematic typography using Marsden Slim, and a dynamic color palette inspired by gaming aesthetics. The rebrand emphasizes energy, inclusivity, and modern storytelling across broadcast and digital platforms.
The Brand Identity interviews John Mastro, founder and Chief Creative Officer of Melbourne-based studio Date of Birth, about the agency’s approach to consumer branding. Mastro discusses how the studio crafts memorable brand experiences that go beyond transactions, focusing on measurable outcomes, strategic differentiation, and emotional connection. The conversation highlights projects like LVL Up Hydration and Moments Condoms, as well as the studio’s partnership with Chemist Warehouse and its plans for international expansion.
The interview with Butter Studio founder and creative director Cari Sekendur explores her unconventional path into design, the founding of her studio, and its global, remote approach. She discusses the importance of diversity in creative leadership, the studio’s niche in sports and finance, and her collaborative team structure. The conversation also touches on her creative philosophy, tools, and future ambitions for Butter Studio.
The Brand Identity interviews Greek art director Nikos Georgópoulos about launching his new creative agency, Marlon Tate. He discusses balancing his role as Head of Graphics at Pollard Thomas Edwards with leading the new studio, its storytelling-driven approach, and early projects for clients in architecture and urban development. The conversation explores his transition from solo designer to agency founder and his vision for Marlon Tate’s future.