Oas Design Cases
Designers behind the work
Designers and creative leads credited on Oas projects in press coverage.
Designers and creative leads credited on Oas projects in press coverage.
Avanti West Coast has launched a new campaign titled 'Be With Them Sooner', created by adam&eveDDB and photographed by Martin Parr. The campaign shifts focus from destinations to the emotional reasons people travel—reuniting with loved ones. It runs across OOH, social, and audio channels, using regional personalization and Parr’s distinctive documentary style to highlight authentic human connections.
Imaginary Forces partnered with Wizards of the Coast to create a cinematic launch trailer for the Magic: The Gathering x Marvel’s Spider-Man crossover deck. Led by Creative Director Tosh Kodama, the film blends live-action and animation to merge the worlds of Magic and Spider-Man. The project celebrates both franchises’ visual legacies through a dynamic, punk-infused campaign film.
Creative Boom's article by Tom May highlights a curated selection of independent illustrators and studios selling prints online for summer 2025. It encourages readers to support artists directly, showcasing diverse styles from risograph collectives to digital-analogue illustrators. The feature celebrates craftsmanship, sustainability, and the personal touch of independent creators.
The article explores how creative communities in Mumbai are revitalizing historic neighborhoods like Byculla and Khotachiwadi through projects that respect local culture and architecture. It highlights Bombay Duck Designs’ 'Because Byculla' map and 47-A Gallery’s adaptive reuse of a heritage bungalow as examples of design-led preservation. The piece emphasizes the balance between creative development and avoiding gentrification.
The article explores Hanna Karraby and James Paris’ rebrand for ReAnimator Coffee Roasters, a horror-inspired coffee shop. The duo balanced Lovecraftian eeriness with contemporary design, using bold illustrations and analogue typography to create a playful yet eerie identity. Their collaboration reimagines the brand with a fresh, transformative visual language rooted in the spirit of the cult horror film.
Creative Boom profiles Philadelphia-based design studio Smith & Diction, co-founded by Mike and Chara Smith. The article explores the studio’s origins, creative philosophy, and collaborative culture, highlighting key projects such as Perplexity, The Rail Park, and Living Roots Wine & Co. It paints a portrait of a small but passionate team committed to thoughtful, boundary-pushing design rooted in their love for Philly.
The article highlights Verona-based studio Happycentro’s refreshed brand identity for MUI Coffee Roastery in Japan. The project features a coffee-sipping mascot inspired by Italian advertising icons, custom typography referencing Egyptian type, and richly illustrated packaging that celebrates the craft of coffee roasting. The design uses a vibrant red palette and uncoated paper materials to convey warmth and authenticity.