Robin Howie
Creative Director · Founder
In their own words
Robin told the audience about the studio’s creative process towards creating an immersive environment for the new museum with bespoke typefaces and intuitive interfaces that centralises “radical access”, core design principles, and above all, sustainability.
I had spent a good chunk of time and money over several years essentially asking a selection of other designers if my work bends to what they think is ‘good’.
We landed on the concept to approach V&A East Storehouse as an operating system.
Wayfinding and interpretation become an interface to help visitors search, discover, decode and hack the experience.
We're trying to create a space that people can make their own.
Everything perfectly led back to time, so we adopted an ellipsis as our logo and after that, the rest of the identity quickly fell into place.
Amidst all the time-based exhibits there was this one exhibit that took me right back to my childhood, ‘The Talking Clock,’
Everything perfectly led back to time, so we adopted an ellipsis as our logo and after that, the rest of the identity quickly fell into place.
I thought if we could focus on those moments where all walks of life can slow down and enjoy a coffee... we’d be able to demonstrate that speciality coffee doesn’t have to be a snooty product.
Articles & interviews
- Bath River Line: Fieldwork Facility brings a city's watery past back to the surface
Fieldwork Facility has designed the brand identity, wayfinding, and interpretation system for Bath River Line, a new 10km riverside trail through Bath. Inspired by historic flood marks carved into local stone, the project reconnects the city with its watery past and natural environment. The work combines heritage, ecology, and design to create an engaging public experience.
- Fieldwork Facility Designs Immersive Environment for V&A East Storehouse
At the September 2025 Nicer Tuesdays event in London, Robin Howie of Fieldwork Facility discussed the studio’s design work for the V&A East Storehouse. The project focuses on creating an immersive museum environment that embodies radical access, sustainability, and thoughtful design through bespoke typefaces and intuitive interfaces.
- "September's Nicer Tuesdays: Tickets for Design Talks Now Available"
It’s Nice That announces the September 2025 edition of its Nicer Tuesdays event in London, featuring talks by Anthony Burrill, An Chen, and Robin Howie of Fieldwork Facility. The evening will explore topics from timeless typography to place-based design and creative balance, with music and refreshments provided by sponsors. The event will take place at EartH Hackney on 2 September 2025.
- Are Design Awards Still Relevant in Today's Creative Industry?
The article explores whether design awards remain relevant in today’s creative industry, questioning their accessibility, cost, and fairness. Featuring perspectives from Robin Howie of Fieldwork Facility and Pum Lefebure of Design Army, it contrasts skepticism about bias and expense with arguments that awards can still boost visibility, morale, and business growth. The piece also touches on how awards can influence visa eligibility for international creatives.
- Fieldwork Facility Transforms V&A East Storehouse into Cultural Hub
Creative Boom’s feature explores how Fieldwork Facility designed the wayfinding and interpretation system for the V&A East Storehouse in London. The Hackney-based studio reimagined the museum experience as an 'operating system for culture,' emphasizing accessibility, modularity, and sustainability. The project integrates custom typography, recycled materials, and interactive visitor touchpoints to create a flexible, inclusive environment.
- 7 identities for coffee brands and cafés, featuring B&B Studio, Gesture Systems, Alter and more
The article highlights seven standout coffee brand identities from studios around the world, including B&B Studio, Fieldwork Facility, and Alter. Each project showcases unique approaches to branding, from bold color palettes and modular systems to illustration-led packaging and custom typography. The roundup celebrates creativity and diversity in coffee branding design.
- Fieldwork Facility’s optimistic identity for Intermission makes time the hero of the coffee house
Fieldwork Facility created a time-inspired brand identity for London coffee roaster and café Intermission. The concept centers on the idea of 'time' as a hero, using an ellipsis logo, circular typography, and warm, optimistic visuals. Collaborations with illustrator Tomi Um and motion designer T.R. Bennett add character and depth to the brand’s storytelling.