Designer
The combination feels unique and exciting, and helps to bring instant recognition, emboldening the brand as the true ethical challenger that it is.
We felt that running the logo up the pack creates this disruption, with the labels being held in the logo space.
These colours create a sense of the warmth of roasted coffee with a contemporary vibrancy from the contrasting fresh green.
The article highlights seven standout coffee brand identities from studios around the world, including B&B Studio, Fieldwork Facility, and Alter. Each project showcases unique approaches to branding, from bold color palettes and modular systems to illustration-led packaging and custom typography. The roundup celebrates creativity and diversity in coffee branding design.
B&B Studio developed a bold new identity and packaging system for Mozzo Coffee, emphasizing its community-driven mission and ethical positioning. The refresh features a vibrant orange and mint green palette, a dynamic wordmark based on FF Good Pro Narrow Ultra, and hand-drawn illustrations that convey authenticity and connection. The design aims to differentiate Mozzo in the crowded coffee market while reflecting its social impact ethos.