Mg Design Cases

Designers behind the work

Designers and creative leads credited on Mg projects in press coverage.

Elizabeth Goodspeedat It's Nice That47

Luke Powellat Pentagram12

Jody Hudson-Powellat Pentagram10

Lewis Jonesat Coley Porter Bell3

Madison Tierneyat Studio Round2

Sue Bensonat The Behaviours Agency2

News & interviews

• Riz Ahmed’s new show Bait has a spy-spoof title sequence masterminded by Pentagram partners

  It's Nice That · Apr 20, 2026

  Pentagram partners Luke Powell and Jody Hudson-Powell designed the title sequence for Riz Ahmed’s new show 'Bait', blending spy-movie tropes with cultural references to British and Pakistani identity. The short sequence uses colour filters, acetate tests, and a monospace typeface to evoke secrecy and multiplicity. The project reflects on identity politics and visual storytelling within a few seconds of motion design.

  PentagramAmazon MGM Studiosmotion
• Leah Han Illustrates Celebration of Modern Femininity

  Creative Boom · Aug 20, 2025

  Creative Boom profiles illustrator Leah Han, whose work celebrates modern femininity through serene, introspective depictions of women. Drawing on both Eastern and Western influences, Han combines digital and traditional techniques to create tranquil yet expressive imagery. Her projects include collaborations with CASEKOO and the Shanghai MGM Bund Hotel, with her piece 'Nomad's Garden' shortlisted for the World Illustration Awards 2025.

  Shanghai MGM Bund HotelCASEKOOillustration
• "M&S Cyberattack Survival Guide for Brands"

  Creative Boom · May 19, 2025

  Creative Boom’s article by Tom May examines the 2025 cyberattack on Marks & Spencer and its implications for brand management. Industry leaders from Lippincott, The Behaviours Agency, Coley Porter Bell, and Saffron Brand Consultants share insights on how transparency, consistent communication, and brand equity help companies survive digital crises. The piece outlines key lessons for legacy brands on resilience and trust-building in the face of cyber threats.