Lec Design Cases
Designers behind the work
Designers and creative leads credited on Lec projects in press coverage.
Designers and creative leads credited on Lec projects in press coverage.
The article profiles graphic designer Genie Wu, part of It’s Nice That’s Ones to Watch 2025, highlighting their ability to merge craft and code in emotionally intelligent design. Wu’s work draws on cultural observation and digital tools to create layered visual identities for clients like The Frick Collection and Fashion Research Library. The piece explores Wu’s philosophy of balancing intuition and structure, and their use of both analogue and digital techniques.
The article, written by Ellis Tree for It’s Nice That’s Forward Thinking series, explores five emerging graphic design trends for 2026. It highlights a growing return to analogue and imperfect aesthetics, such as photocopied textures, scanning, and collage, as designers push back against hyper-digital polish. Examples include Charlotte Rohde’s Oficía Mono campaign, How&How’s branding for Big Cartel, and Louis Garella’s logo for Sonata Electronica.
The article profiles French designer Louis Garella and his independent practice, Studio Garella. Known for blending digital and print processes, Garella’s work spans brand identities, editorial design, and motion projects that emphasize tactile, expressive qualities. His approach merges analogue techniques like collage and scanning with digital manipulation to create visually rich, research-driven outcomes.
The article profiles artist Winston Hacking and his experimental animation series 'Tonermorphs', which combines clay, printing, and image transfers to create surreal, tactile moving images. Drawing from his childhood exposure to printmaking and inspired by artists like Martha Colburn and Bruce Bickford, Hacking’s work explores the tension between analog imperfection and digital control.
The article profiles illustrator Hayley Wall, exploring their decade-long career creating work centered on queerness, disability, gender, and mental health. It highlights their editorial commissions for outlets like The New York Times, LA Times, and Sick Magazine, and delves into their process of translating emotion and identity into richly textured, symbolic illustrations. Written by Sudi Jama, the piece emphasizes Hayley’s belief in hope, community, and storytelling through visual art.
Creative Boom’s feature explores how IllustrationX evolved from a London-based agency into a truly global illustration powerhouse with agents across four continents. Managing director Harry Lyon-Smith and North America director Stacey Endress discuss the agency’s structure, localised approach, and commitment to artist quality. The article highlights how authenticity and international collaboration give IllustrationX a competitive edge in the age of AI-driven creativity.
Companion–Platform created a variable, seasonally adaptive identity for Uncommon Fruits, a research initiative by Robida Collective exploring fruit trees and edible ecology. The identity features a flexible logo system inspired by natural growth and uses typefaces Cerial and Gaisyr to balance familiarity with organic form. The website extends this concept through an 'orchard of words' that encourages exploratory navigation.
Baxter & Bailey brought their humorous and candid talk 'The Design Laundry' to OFFF Barcelona, celebrating the messy, mistake-filled side of creativity. The session featured confessional stories from designers including Rian Hughes, Jamie Ellul, Francis Jackson, and Daljit Singh, highlighting lessons learned from professional blunders. The project aims to build a community archive of creative mishaps that encourage openness and learning within the design industry.
