Lat Design Cases
Designers behind the work
Designers and creative leads credited on Lat projects in press coverage.
Designers and creative leads credited on Lat projects in press coverage.
Paris-based illustrator Linda Merad collaborated with Hermès on its 2025 'Venture Beyond' campaign, transforming the brand’s theme into a surreal underwater world. Using her lithographic style, she created illustrations and animations featuring whimsical sea creatures and Hermès products. The project expanded from an Instagram commission into a full digital campaign, developed with a small creative team.
Creative Boom’s article by Tom May spotlights MELT Design’s rebrand for Clemens Chocolate, an artisanal Brazilian brand. The small studio uncovered the founder’s family migration story from Siberia to Brazil and transformed it into expressive, illustrated packaging that merges cultural and emotional narratives. The project demonstrates how deep research and storytelling can elevate packaging design beyond surface aesthetics.
The article profiles Paris-based type designer Arthur Calame and his studio Calame.Bureau, exploring his tactile, craft-driven approach to typography. Drawing inspiration from everyday life and personal hobbies, Calame treats letters as sculptural forms, resulting in expressive typefaces like Maroni, Bobine, and Comptoir. His work spans cultural and commercial projects, blending human imperfection with digital precision.
Creative Boom’s December 2025 roundup highlights seven new typefaces that balance opposing design forces such as ornament and precision, warmth and structure. The featured releases include GS Lomba, Snowee, Gando, Futurist, Culture, Aegis, and 00 Quatorze, each demonstrating innovation in variable font technology and expressive versatility. The article celebrates how contemporary type design merges emotional depth with technical refinement.
The Brand Identity features Duzi Studio’s rebrand of Audrey’s Chocolates, a heritage Sussex chocolatier. The new identity balances tradition and accessibility, reviving the brand’s 1980s blue and introducing expressive typography and hand-drawn illustrations. The project repositions luxury chocolate as inviting and celebratory rather than exclusive.
Creative Boom profiles Berlin-based Studio Gruhl and its founder Malte Gruhl, exploring how the studio blends cross-cultural influences, craft, and strategic thinking to create emotionally resonant design work. The article highlights the studio’s boutique approach, its focus on collaboration and cultural context, and its resistance to trend-chasing in favor of meaningful, system-driven creativity.
The Brand Identity interviews Kody Deretic and Kai Higham, founders of Darkroom, a Melbourne-based studio creating premium Photoshop mockups that simulate real 3D rendering. The duo discusses their origins, creative process, and their collaboration with SICKDOGWOLFMAN on the Slather project. They also highlight their commitment to education through donations and free student resources.
The Brand Identity’s interview with Universal Favourite’s Creative Director Ali Ozden explores his approach to building brands through authentic, human experiences. Ozden discusses the studio’s award-winning work for The Dinner Ladies, the importance of client trust, and the evolving role of design in a global, AI-influenced landscape. He also reflects on his career path, leadership lessons, and the value of versatility in design.