Design Director
You have to be willing to do something that will put someone off, that others might love.
We try to understand the client’s needs and how fast they need to move, and work with them on different projects in tandem.
Messina Sans was chosen because it’s really tight, with some nice details like the lowercase ‘t’ and the numerals for instance.
We landed on a classic, no-fuzz wordmark that doesn’t steal attention from the simple idea that the whole logo is actually a plate.
Even though the wordmark was to be classic with little fuzz, we wanted to be able to control all of the details and that it had a hint of its own voice.
We had an idea of how we wanted it, and we hoped to capture very different aspects in a week of what goes on at Plateful and their producers.
Signifier was just a perfect font in our eyes. It adds an elegance to the project, but is rooted in a lot of the same thinking we had.
Whenever something becomes trash, it usually loses all its data. Carrot adds data to these resources, so we thought it was interesting to see trash not as ugly, crushed items, but as something iconic and important.
We looked at old botanical posters to find colours that had warmth and nostalgia, but we wanted to shy away from the typical leafy green of the surrounding industry.
The Brand Identity’s interview, presented by Brandpad, explores how to make branding 'not boring' through insights from Montreal’s Wedge and Oslo’s Heydays. Founders Justin Lortie and Lars Kjelsnes discuss the balance between systemisation and spontaneity, authenticity, and risk-taking in brand design. They reference projects for EQ3 and Limón to illustrate how structure and playfulness can coexist in effective branding.
Heydays rebranded Norwegian tech company Huddly with a warm, human-centered identity that moves away from its previous monochrome palette. The new design introduces a more inviting colour scheme, simple typography using Messina Sans, and a personal photography style to reflect human connection in digital communication. The project highlights Heydays’ patient, collaborative process with the client.
Heydays and Goods collaborated to create a sincere, planet-first brand identity for Plateful, a Norwegian company tackling food waste. The identity features a custom wordmark designed with Clara Jullien Isaksson, paired with Söhne and Century Schoolbook typefaces, and complemented by warm, editorial photography from Anne Valeur. The result is a nature-inspired, understated visual system reflecting Plateful’s care for the planet, food, and people.
Oslo-based studios Heydays and Goods collaborated on the naming, strategy, and identity for Carrot, a Norwegian waste management software company. The identity combines data-driven concepts with playful illustration and a distinctive lime-green-yellow palette inspired by nature. Using Signifier and DM Sans typefaces, the project balances elegance and digital precision to reflect Carrot’s mission of making waste data visible and valuable.