Creative Director · Founder
We celebrated that everything is a work in progress.
I want results. If I slowed down and reflected more, I might find them.
Environmental considerations are often opportunities to run more efficiently.
Our logo is: being aware of the global issue, keeping an eye on it, working together on it.
We encourage each individual on the team to challenge, and change us.
These projects might help our studio broadcast to the world.
The Brand Identity interviews Rice Studios’ Executive Creative Director Joshua Breidenbach on the studio’s 10-year milestone, reflecting on its growth, philosophy, and new chapter in Vietnam. Breidenbach discusses Rice’s new studio space, upcoming book, and recent projects including work for Marou, Truffle Man, and Beatbites. The conversation highlights Rice’s evolving ethos, creative resilience, and commitment to community and sustainability.
The Brand Identity interviews Joshua Breidenbach, Executive Creative Director and Founding Partner of Rice Studios, about how long-term client relationships and sustainable practices can shape a more responsible design industry. He discusses Rice’s approach to integrating environmental considerations into their process and reflects on projects with clients like Marou Chocolate and 4P’s. The conversation also touches on Rice’s submission to redesign the Green Dot symbol as part of The Change We Need initiative.
The Brand Identity interviews Rice Studios co-founder Joshua Breidenbach about the Vietnamese studio’s ethos, evolution, and creative process. He discusses the studio’s growth from two founders to a 30-person team, its focus on diversity, and its new ventures including Rice Store. Breidenbach also reveals details of their upcoming identity refresh and website, reflecting their modernist influences and commitment to Vietnamese creativity.