Written by Chloe Cordover for The Dieline’s Shelf Life column, this opinion piece critiques the lack of thoughtful design in tissue boxes, using Kleenex as a cultural reference point. The author reflects on how such everyday packaging could better balance function, aesthetics, and emotional resonance.
Creative Boom’s 2024 year-in-review reflects on the major creative industry stories, from AI’s growing influence to standout branding projects and cultural moments. The article highlights rebrands for Jaguar, Guggenheim, and Kleenex, as well as campaigns by How&How and Small. It also explores how music, festivals, and pop culture shaped creative inspiration throughout the year.
