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Usage is of course the main factor.
In 2026, I would advise any experienced illustrator to be charging at least £500 a day.
The article by Katy Cowan explores how freelance illustrators can determine fair pricing, comparing project rates with day rates. Agents Jon Cockley of Handsome Frank and Clara Marcus of The Jacky Winter Company share insights on usage-based pricing, licensing, and sustainable rates. They emphasize understanding client expectations, building logical pricing structures, and maintaining transparency to ensure fair compensation.
Creative Boom’s 2024 year-in-review reflects on the major creative industry stories, from AI’s growing influence to standout branding projects and cultural moments. The article highlights rebrands for Jaguar, Guggenheim, and Kleenex, as well as campaigns by How&How and Small. It also explores how music, festivals, and pop culture shaped creative inspiration throughout the year.