The Brand Identity interviews Motto® Co-founder and COO Ashleigh Hansberger about the studio’s 20-year journey and its philosophy that brand should function as a leadership tool rather than a marketing exercise. Hansberger discusses how aligning brand and culture can drive clarity, cohesion, and growth, sharing insights from Motto®’s transformative rebrand for Goodnotes. The conversation explores leadership, strategy, and the evolving role of brand in shaping company direction.
