If Design Cases
Designers behind the work
Designers and creative leads credited on If projects in press coverage.
Designers and creative leads credited on If projects in press coverage.
The article spotlights Maba’s packaging design for Baron de Benifayó Vermouth, which draws inspiration from 19th-century Spanish and French poster art. The label features a dramatic dueling illustration, integrated typography in cobalt blue, and a matching wax seal that unifies the bottle’s design. The piece celebrates the brand’s theatrical and historically rooted visual identity.
Decimal, a New York-based design and technology studio, created the inaugural brand identity for the Creators Coalition on Artificial Intelligence (CCAI), an advocacy group promoting responsible AI use in creative industries. The identity features a logomark of converging circles forming a sparkle, a vibrant gradient system inspired by watercolour mixing, and a custom web-based drawing tool that allows community participation. The design balances institutional credibility with grassroots energy, emphasizing human creativity within AI discourse.
Leeds-based studio Hand Drawn Pixels, led by Tom Pitts, designed nearly 200 official scarves for the FIFA World Cup 2026. Commissioned by Global Scarves LLC, the project required extensive cultural research and adaptation to woven textile constraints. The collaboration spans multiple continents and continues into the tournament’s knockout stages with live production in Dallas.
UnderConsideration’s Brand New briefly spotlights Different Dog’s new logo and packaging design. The post lists it under the 'Spotted' category, noting its use of a flared serif typeface, black and orange color palette, and illustrative elements. The article provides a quick overview without in-depth commentary or process details.
The article profiles Instrument, a Portland-based design and technology studio, highlighting its integration of creativity and technical innovation. Chief Creative Officer Nishat Akhtar discusses the agency’s 20-year history, its approach to AI as a creative tool, and its recent repositioning of Electronic Arts to expand beyond gaming into entertainment branding.
The article profiles Swedish illustrator and animation director Linn Fritz, known for her playful and positive visual style. It explores her collaborations with major brands like Nike and Fjällräven, her co-founding of the Panimation community, and her evolving practice that now includes analogue media. The piece highlights her philosophy of joy and creativity as a counterbalance to productivity-driven culture.
The article profiles Portland-based illustrator Daniel Miller, who created the distinctive illustrated packaging for boutique tinned seafood brand Fishwife. Founders Becca Millstein and Caroline Goldfarb have collaborated with Miller since the brand’s inception in 2020, making his work central to Fishwife’s visual identity. It highlights Miller’s journey as an artist and how this project became his first foray into packaging design.
