If Design Cases
Designers behind the work
Designers and creative leads credited on If projects in press coverage.
Designers and creative leads credited on If projects in press coverage.
Creative Boom’s profile of Allison Henry Aver explores her decision to launch her own branding agency, Letter A, at age 45 after two decades working for major fashion and beauty brands. She reflects on how age, experience, and motherhood shaped her confidence and creative approach, arguing that maturity can be a superpower in the design industry. The piece encourages mid-career creatives to embrace their experience as an asset rather than a liability.
The article reports on Heinz’s humorous response to FIFA’s strict World Cup brand protection policies. The brand released a limited promotion featuring ketchup bottles covered in tape, positioning itself as the 'Unofficial Stadium Ketchup' to mock FIFA’s practice of covering non-sponsor branding in stadiums. The piece highlights how Heinz leveraged packaging design for cultural commentary.
UnderConsideration’s Brand New briefly reviews the new logo and brand identity for Benifex, a UK-based software company, designed by studio For Different. The article presents a before-and-after comparison and basic project details without in-depth commentary.
AREA 17 led the rebrand of Freepik into Magnific, reflecting the company’s evolution from a stock content platform to an AI-powered creative ecosystem. The new identity centers on transformation, featuring the Monumental M logo, a bold magenta palette, and geometric typography. The rebrand aims to unite Freepik’s existing community with a new professional audience while positioning Magnific as a leader in creative AI.
Creative Boom’s June 2026 'Booms & Shakes' roundup highlights major moves in the design and advertising world. Bolder Creative handed its 20th-anniversary rebrand to Monday Nights, while agencies like Method1, Landor, and Born Social announced key leadership hires. The article reflects a busy month of strategic growth, rebrands, and new creative leadership across global studios.
Creative Boom profiles Japanese-born, New York-based illustrator Maki Yamaguchi, whose vivid, spiritually inspired works balance abstraction and realism. The article explores her artistic philosophy, recurring skeleton motif, and award-winning projects such as 'Smoke' and editorial commissions for The Drift and The Writer's Chronicle. It highlights her growing recognition and recent signing with IllustrationX.
Creative Boom profiles Brazilian-born, Tokyo-based digital artist Pedro Nekoi, known for his surreal, saturated 3D worlds inspired by the textures and contrasts of Tokyo’s streets. The article explores his process combining photography, collage, and animation, and his transition from digital-only work to physical installations and acrylic sculptures showcased in his exhibition 'Welcome to Nekoiland'.
Lay’s released a limited-edition FIFA World Cup 26 chip bag series designed by Rodolfo Baquier. Each bag draws inspiration from soccer scarf culture, using geometric and stripe patterns that reflect the participating countries’ cultural motifs. The design system integrates national identity through textile-inspired graphics rather than direct flag imagery, creating a cohesive and culturally resonant packaging collection.
