Gucci Design Cases
Designers behind the work
Designers and creative leads credited on Gucci projects in press coverage.
Designers and creative leads credited on Gucci projects in press coverage.
Barcelona-based studio Affaire created the graphic identity system for Gucci’s Spring/Summer 2026 campaign ‘La Famiglia,’ the first under creative director Demna. The project centered on a custom serif typeface from Gucci’s archive, a heraldic crest, and a cinematic typographic hierarchy that unified 37 archetypal portraits. Collaborating with Gucci’s creative team, director Mau Morgó, and photographer Catherine Opie, Affaire delivered a cohesive visual system spanning digital and large-scale formats.
Creative Boom reports on Handsome Frank’s launch of Handsome Provisions, a new curated print shop offering archival-quality giclée prints by its roster of world-class illustrators. The article highlights five featured prints and artists, showcasing their distinctive styles and backgrounds. The initiative reflects the agency’s expansion into direct-to-consumer art retail while celebrating contemporary illustration talent.
Creative Boom's March 'Booms & Shakes' roundup by Tom May highlights major movements across the design and advertising industry, including Ian Millner stepping down from Iris after 26 years, new creative leadership appointments at Bray Leino, Particle6, and BBC Creative, and the launch of Capel Group and Allwyn’s Studio 59. The article captures a month of expansion, new ventures, and evolving creative priorities across global studios.
In this edition of Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, offers advice to emerging designers on how to attract collaborations with major brands. She emphasizes the importance of online visibility, passion projects, networking, and finding indirect routes into big-name opportunities. The piece encourages creatives to focus on growth and consistency rather than comparison.
Creative Boom’s feature 'East Meets Everywhere' spotlights eight Chinese illustrators represented by Caper Illustration, a London–Shanghai agency bridging Eastern and Western visual cultures. The article highlights how these artists blend traditional Chinese art forms with modern digital techniques, working with major global brands. It celebrates the diversity, innovation, and global reach of contemporary Chinese illustration.
The article profiles still life photographer Sam Nicklin, whose project 'Colours' transforms his collection of everyday objects into striking, colour-coordinated compositions. Drawing inspiration from vintage advertising and his love of collecting, Nicklin’s work blends nostalgic aesthetics with contemporary styling. The feature explores his creative process, influences, and commissioned work for luxury brands.
The Brand Identity interviews Jay Kossifos, founder of Pay Close Attention, a hybrid venture studio and VC firm that merges brand strategy, creative capital, and investment. Kossifos discusses the studio’s mission to build culturally relevant, high-growth brands and its expansion plans into London and the GCC. The conversation highlights PCA’s unique approach to integrating branding and funding for faster, more impactful business growth.
In this Creative Boom Insight article, Joseph Boyle, senior film editor and director at Wonderhatch, explores how brands can learn from cinema’s approach to storytelling, tone, and creative risk-taking. Drawing on examples from directors like Ridley Scott, David Lynch, and Spike Jonze, Boyle argues that brands should move beyond nostalgia and embrace cinematic world-building to create more emotionally resonant advertising.