The Brand Identity interviews Roy Terhorst, design lead at Amsterdam-based studio Thonik, about his motion-first approach to branding and his philosophy of creating and breaking design rules. Terhorst discusses his process, influences, and recent projects, including a new collection of iPhone wallpapers that translate his motion work into a personal digital format. The conversation explores how motion, color, and experimentation drive Thonik’s conceptual identity work for clients like Schiphol Airport and Dutch Design Week.
Creative Boom’s article by Tom May explores TBWA\NEBOKO’s stop-motion campaign 'Give each other some luck' for the Dutch State Lottery. The handcrafted film, produced with Blinkink and directed by Joseph Mann, embraces slow, tactile animation as a counterpoint to AI-driven advertising. The piece highlights how the campaign’s authenticity and craft reinforce its emotional message and brand distinction.
TBWA\NEBOKOBlinkinkStaatsloterij (Dutch State Lottery)advertising
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
The article spotlights the Dutch State Lottery’s 2025 New Year’s campaign, 'Give each other some luck,' a stop-motion film created by TBWA\NEBOKO and Blinkink. Directed by Joseph Mann with animation direction by Sam Gainsborough, the handcrafted production tells a heartwarming story of kindness and community through detailed miniature sets and puppetry.
BlinkinkTBWA\NEBOKOStaatsloterij (Dutch State Lottery)motion
