Director
Watching characters and entire worlds come alive in front of your very eyes is pure magic.
Creative Boom’s article by Tom May explores TBWA\NEBOKO’s stop-motion campaign 'Give each other some luck' for the Dutch State Lottery. The handcrafted film, produced with Blinkink and directed by Joseph Mann, embraces slow, tactile animation as a counterpoint to AI-driven advertising. The piece highlights how the campaign’s authenticity and craft reinforce its emotional message and brand distinction.
The article spotlights the Dutch State Lottery’s 2025 New Year’s campaign, 'Give each other some luck,' a stop-motion film created by TBWA\NEBOKO and Blinkink. Directed by Joseph Mann with animation direction by Sam Gainsborough, the handcrafted production tells a heartwarming story of kindness and community through detailed miniature sets and puppetry.