Joseph Mann
Director
In their own words
Watching characters and entire worlds come alive in front of your very eyes is pure magic.
Articles & interviews
- Why TBWA's bet on stop-motion made perfect sense for its Dutch lottery ad
Creative Boom’s article by Tom May explores TBWA\NEBOKO’s stop-motion campaign 'Give each other some luck' for the Dutch State Lottery. The handcrafted film, produced with Blinkink and directed by Joseph Mann, embraces slow, tactile animation as a counterpoint to AI-driven advertising. The piece highlights how the campaign’s authenticity and craft reinforce its emotional message and brand distinction.
- ® A Tiny Stop-Motion World with a Big New Year’s Heart for the Dutch State Lottery
The article spotlights the Dutch State Lottery’s 2025 New Year’s campaign, 'Give each other some luck,' a stop-motion film created by TBWA\NEBOKO and Blinkink. Directed by Joseph Mann with animation direction by Sam Gainsborough, the handcrafted production tells a heartwarming story of kindness and community through detailed miniature sets and puppetry.